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BRANDING AND STRATEGY

Identity Membership and Rewards

The Cosmopolitan's Identity Membership and Rewards program brings a fresh perspective to The Strip with its playful tagline "Let the Other You Play." The program features a striking, whimsical design and voice, rewarding every type of guest – from diners to gamers to nightclub enthusiasts. Members progress through tiers, starting with Velvet's insider access and Sterling's exclusive events, all the way up to the royal treatment of Gold and Platinum status. Each level unlocks new ways to experience the resort while members are rewarded for indulging in whatever brings out their playful side.

INSPIRING LOYALTY WITH A WINK AND A SMILE

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