BUSINESS TRANSFORMATION

Rose, The Resident Mischief-maker

Meet Rose, The Cosmopolitan's AI concierge who's reinventing the Vegas experience. She handles everything from basic hotel needs to exclusive reservations and art tours. As your insider connection, Rose shares secret menu items, gets you VIP access, and even plays games to reveal hidden gems about the property. Her carefully crafted personality and rich backstory help create memorable moments for every guest, starting with her playful calling card at check-in.

The results speak for themselves:
+37% direct bookings
+66% direct booking revenue
+33% guest satisfaction

TURNING AN AI INTO A BRAND PERSONALITY

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