SVEDKA Rosé

CAMPAIGN

SVEDKA's Bring Your Own Spirit campaign celebrates the fearless individuality of its core consumers. Building on this momentum, SVEDKA launched Rosé, a rosé-infused vodka that bridges the gap between traditional vodka enthusiasts and rosé lovers. This strategic product expansion helped SVEDKA tap into new drinking occasions while attracting a fresh audience of wine enthusiasts.

INSPIRING NEW OCCASSIONS

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