BRAND REFRESH

The Cosmoplitan Brand

Since opening in 2010, The Cosmopolitan of Las Vegas has built its brand on mystery, mischief, and sophisticated irreverence, embodied in their motto 'Just the Right Amount of Wrong.' As lead agency, we developed a comprehensive brand book defining their mission, tone, voice, and visual identity, along with social media strategy. This work modernized The Cosmopolitan for a new era.

REIGNITING A BRAND ETHOS

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